Automatic Drip Coffee Brewer (Gen 2)

Following the first-generation design of iRHEA's automatic drip coffee brewer, increasing demand called for a design that could maximize production efficiency. To address this, we adopted an extrusion process and established a new design language based on its inherent characteristics.

'Graffiti,' as the name suggests, introduces a customizable feature that allows baristas to express their individuality through the machine. The front panel, inspired by the look of a shop shutter, can be freely customized with printed logos or applied graphics, enabling each café to create its own unique identity. Within a clean, minimal form, the front-facing pattern and distinctive leg design create an iconic presence, allowing the product to stand out naturally within café interiors.