Studio
DIVE is a Seoul-based industrial design studio specializing in product development from early concept through mass production. Where a playful spirit meets rigorous craftsmanship, we shape value that fosters meaningful connection among users, clients, and designers.
Rooted in Korea's dynamic manufacturing ecosystem, we bridge creative vision and production reality — giving our clients direct access to one of Asia's most advanced industrial networks.
We work with clients worldwide and are fully equipped to collaborate remotely across time zones, from first brief to final handoff.
Design that endures.
Products that perform.
Our design
Structured, brand-led, and built for market. Led by founder and Director Minki Kim, we work closely with each client to align on brand direction and define the essence of every project. We then shape ideas and user experiences step by step, translating them into distinctive form and colour, material & finish (CMF) to deliver products and brand strategies with value inside and out.
Products shaped through this process create meaningful experiences for users. They leave a clear, lasting imprint of the brand — strengthening loyalty and helping our clients build strong influence in their market.
Services
Strategy & Direction
Define your product or brand's identity, positioning, and strategic direction before design begins.
What you receive
- Design direction deck
- Competitive positioning report
- CMF concept roadmap
- Product opportunity brief
Mass Production
Lead the full industrial design process from research and concept through to production-ready delivery.
What you receive
- Production-ready CAD
- Full CMF specification
- Tooling review & sign-off
- Factory coordination & QA oversight
Concept Studies
Conduct exploratory research and concept design to test ideas and define direction before full commitment.
What you receive
- 50+ AI-generated concept directions
- Sketch explorations
- 3D concept renders
- Material & finish boards
Design × AI
We integrate generative AI throughout the design process — from early concept exploration and form generation to colour, material & finish direction and visual communication. This allows us to explore a significantly wider range of ideas in less time, and arrive at refined solutions faster than traditional workflows allow.
The result for our clients: more concepts at the concept phase, clearer decision points, and shorter time to market — without compromising on the depth of thinking behind every form.
Rapid concept exploration
Generate and iterate on form directions within hours. We stress-test a broader solution space before narrowing down.
AI-assisted CMF
Explore colour, material, and finish combinations at scale — visualizing options that would take days in traditional pipelines.
Accelerated delivery
AI-powered workflows reduce concept-phase timelines substantially, allowing faster alignment and earlier manufacturing handoff.
Clients
We've partnered with clients across consumer electronics, home appliances, public infrastructure, medical devices, and lifestyle objects — ranging from global brands to early-stage startups.
Our work spans Korea, China, Europe, and North America. With a process built on clarity, care, and detail, we adapt to each client's pace and communication needs — whether on-site or fully remote.
Ready to work together?
Tell us about your project and we'll get back to you shortly.