Smart GPS Pet Collar

This project is a concept study for a smart GPS collar designed for pet healthcare, developed for a startup division of a leading animation company in China.

Designed for pets with smaller body proportions compared to humans, the product was developed in close collaboration with engineers to define an optimal internal structure, brought to life through refined craftsmanship. Consistent materials and patterns across the front module and strap minimize visual separation, creating a unified look while reducing the perceived volume. Anodized covers wrap the patterned silicone in a tone-on-tone finish, delivering a subtle yet premium impression. On the front, the logo is expressed through engraving and material contrast, while refined graphics on the inner side of the strap add a quiet yet distinctive character.